You are comparing companies "using black people to sell products" but Michael Jordan is a real person, and he is selling a product using his real name. When kids wear his shoes, they are inspired to "be like Mike." I would highly doubt that any little white girl in the US played at cooking pretending that she was like Jemima. You might want to think about why that is. It is a fact that this product caused harm to people (because they said it did). Actual harm. Not to you. To others. Why defend a product over people's feelings? You claim to care about other people, why give a pancake company greater importance than the author who wrote this article, or the generations of people that were harmed by this racist product? The feelings of Black people are valid, and real. Just because you don't feel the same way doesn't mean it isn't true.