Too Much Choice Can Sap Your Mental Energy

Photo by Tristan Colangelo on Unsplash

I like to shop at Trader Joe’s. Not because their food is better, or they have the best produce. It’s because they have fewer choices. I don’t have to decide between 20 different kinds of toothpaste. There is just one.

It’s a relief to have fewer choices. Nowadays, there are a dizzying number of options for…

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